The #1 UTM Tracking Issue Marketers has and how we solved It for B2B Marketers

UTM tracking without applying data correctly can be a mess and create an unbalanced picture. Our team at Exactvisitor has been interviewing a long list of customers before we defined the new update to UTM tracking and this really has a foundation in providing you with actionable insights and data that is unparalleled in the market. The Demand datagraph from ExactVisitor is the strongest and largest data graph in the market with it comes to adding extra data layers to visitors.

Here is how ExactVisitor set the traffic source so you have clear clarification on your traffic this can be applies to alerts as well.

OrderRuleSource
1The referring domain is considered internal traffic based on your installed tracking pages.None
2
The “utm_medium” parameter is “social” and the “utm_source” is exactly the name of a recognized social network.

OR

The “utm_medium” parameter is “social” and the referring domain is a social media site.
Organic Social
3The “utm_source”, “utm_medium”, “utm_campaign”, or “source” parameter contains the word “email”.Email Marketing
4The “utm_medium” parameter contains “paid,” “ppc,” or “cpc”, and the “utm_source” parameter is exactly the name of a recognized social network.
OR
The “utm_medium” parameter contains “paid,” “ppc,” or “cpc”, and the referring domain is a social media site.
OR
The “utm_source” or “utm_medium” contains “paidsocial”.
Paid Social
5The “utm_source”, “utm_medium”, “utm_campaign, or “source” parameter contains the word “adword”, “ppc”, or “cpc”.Paid Search
6The “gclid” parameter is present, as it is the Google click ID.Paid Search
7The “utm_source”, “utm_medium”, or “utm_campaign” parameter is present and the referring domain is google.com.Paid Search
8The “utm_source”, “utm_medium”, “utm_campaign”, or “source” is present and does not contain the words “email”, “adword”, “ppc”, or “cpc”Other Campaigns
9Referring domain is a social media site.Organic social
10
Referring domain is a search engine.
Organic Search
11Referring domain is not a social media site or search engine.Referral
12Referring domain is a mail domain or RSS reader.Direct traffic
13No referring domain or tracking URL.Direct traffic

Traffic categorized under Organic Search comes from non-paid search results in known search engines, such as Google, Bing, Yandex, Baidu, Duckgogo and Yahoo.

Referrals

Traffic categorized under Referrals comes from external sites that link to your website can be Quora, a blog article from a thirdparty, review site etc.

Organic social

Traffic categorized under Organic social comes from social media websites or apps. A great example is when a visitor shares your content or website on their social media account, and their followers visit your content. 

  • ExactVisitor recognizes the following social media networks:
    • BlogCatalog
    • CoTweet
    • Delicious
    • Digg
    • Facebook (Exactvisitor will also recognize “fb”)
    • Fark
    • Flickr
    • FriendFeed
    • Google+
    • HackerNews
    • HootSuite
    • Instagram (Exactvisitor will also recognize “ig”)
    • Knol
    • LinkedIn
    • LiveJournal
    • Meebo
    • Metacafe
    • Mixx
    • MyBlogLog
    • MySpace
    • Ning
    • Orkut
    • Pinterest
    • Plurk
    • Propeller
    • Quora
    • Qq
    • Reddit
    • Seesmic
    • Slashdot
    • Slide
    • SlideShare
    • Sphinn
    • StumbleUpon
    • Squidoo
    • Technorati
    • TikTok
    • Tip’d
    • Triiibes
    • Tumblr
    • Twitter
    • Vimeo
    • WhatsApp
    • Wikipedia
    • Xing
    • YouTube
    • Zhihu

Email marketing

Traffic categorized under Email marketing comes from emails that used the “utm_campaign” parameter in the URL the visitor used to arrive at your site.

  • It is important to apply a UTM in the URL so The “utm_source”, “utm_medium”, “utm_campaign”, or “source” parameter contains the word “email”.

Traffic categorized under Paid search comes from paid search campaigns (e.g., Google AdWords, Facebook or LinkedIn ads).

Traffic categorized under Paid social comes from a paid social campaign.

  • ExactVisitor recognizes the following social media networks:
    • BlogCatalog
    • CoTweet
    • Delicious
    • Digg
    • Facebook
    • Fark
    • Flickr
    • FriendFeed
    • Google+
    • HackerNews
    • HootSuite
    • Instagram
    • Knol
    • LinkedIn
    • LiveJournal
    • Meebo
    • Metacafe
    • Mixx
    • MyBlogLog
    • MySpace
    • Ning
    • Orkut
    • Pinterest
    • Plurk
    • Propeller
    • Quora
    • Reddit
    • Seesmic
    • Slashdot
    • Slide
    • SlideShare
    • Sphinn
    • StumbleUpon
    • Squidoo
    • Technorati
    • Tip’d
    • Triiibes
    • Tumblr
    • Twitter
    • Vimeo
    • WhatsApp
    • Wikipedia
    • Xing
    • YouTube

Direct traffic

Traffic categorized under Direct traffic do not have an indication of their source. Typically, these are people who typed the URL directly in their browser, or removed all query parameters before entering a site.

Other campaigns

Traffic categorized under Other campaigns for UTM parameters marked as so.

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